On June 13, 2025, the City of Arlington announced its opposition to FIFA’s decision to rename AT&T Stadium as “Dallas Stadium” for the 2026 World Cup. The move would give a city 20 miles away from Arlington sole billing for the event, a point that the mayor and council are taking very seriously.
Why the Naming Battle Matters
FIFA’s branding rules require all host venues to drop corporate sponsorship names in favor of neutral titles. While this ensures a level playing field, it also erases local identities that cities have invested heavily in. For Arlington, AT&T Stadium is more than a venue—it is a symbol of the city’s economic growth and community pride.
“We want to be recognized for our contribution to the World Cup,” said Mayor Jim Ross. “Renaming the stadium as Dallas Stadium erases Arlington’s role.”
The Financial Stakes
According to estimates, the 2026 World Cup will bring an additional $4 billion in tourism revenue across the United States. Arlington is arguing that it should receive a share of this influx, citing its infrastructure upgrades and security investments.
“Arlington has already spent millions on stadium improvements specifically for the World Cup,” Ross added. “We deserve recognition.”
Potential Compromises
City officials are exploring several options: a dual naming arrangement, a temporary “World Cup Arlington” branding, or an increased local sponsorship fee that would fund community projects. Meanwhile, FIFA has indicated willingness to negotiate in the interest of maintaining the tournament’s image.